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SpareRoom Style Guide

SpareRoom Style Guide

Style is more important than you think (and no, we're not talking about funky shirts and quirky trousers...)

We're talking about words, commas and structuring sentences. Having a defined style that we use across all of our writing and comms helps keep SpareRoom's voice consistent. This applies to copy on images/banners too.

Here are some of the key spelling, grammar and style points to be aware of – separated into categories:


If you're in doubt or not sure of anything, just ask! The #content-support Slack channel is here for your copy and content questions. We're also happy to review any copy you write, suggest edits, and give general writing pointers.