Pantone’s colour of 2023 is here!

by Harriet Adam

For almost 25 years, Pantone has released its highly anticipated colour of the year. Colour experts at the Pantone Colour Institute search for new inspiration and influences, and reveal a trendsetting concept, taking into consideration fashion, marketing, branding, social media and politics.

The colour for 2023 has been announced as Viva Magenta, which according to Pantone - ‘vibrates with vim and vigor,’ and is ‘powerful and empowering.’ If you haven’t heard of it before, that’s deliberate! Each year, Pantone chooses a shade that is predicted to set the tone for the forthcoming year.

With the start of the new year, why not spruce up your interiors? We’ve put together a handy homeware guide in this bold colour, if you wanted to add a little Viva Magenta into your life!

  1. Wall prints are a great way to add some character to a room! Check out this one from Junique, which is also super affordable.


(Image credit to Junique)

  1. Put a sweet picture of you and your flatmates in this photo frame from Oliver Bonas, which will add a great splash of colour to any room.

  2. You can never have too many candles in your flat, and they make fab gifts too! This one from Flamingo Candles has a Raspberry & Spun Sugar scent which will make your flat smell amazing.


(Image credit to Flamingo Candles)

  1. This cushion from Dunelm in the perfect shade of Viva Magenta, and a bright pop of colour to add to your bedroom or on the sofa.

  2. For all those civilised flatmate dinner parties (or messy pre drinks), this jug from Oliver Bonas is a fab addition to serve drinks in.


(Image credit to Oliver Bonas)

  1. Why not add a rug to your flat, to instantly make the place feel more homely and cosy? This one from Dunelm is super traditional, and a great homeware investment.

(Header image credit to Stephanie Harvey)